Touchize.
Included
Brand strategy / Stationery design / Visual identity
The client
Touchize has developed a solution based on Drag2Cart technology, allowing customers to easily drag products into a dynamic shopping cart, making it simpler and quicker to add or change items without leaving the page.The work
The brand aims to convey a futuristic, professional, inspiring, confident, and innovative image. While touchscreens responding to touch are common today, Touchize's question is why more websites don't take advantage of this feature. This question is at the core of Touchize, and their drag2cart solution should be reflected in the brand's visual identity. The logo consists of two parts: an icon and a wordmark. The icon directly represents drag2cart with a visual depiction of the action above the cart. Having an icon serves two purposes: it visually describes the company's services and can be used independently to indicate that the service is available on a website.
The wordmark is based on the Continuum Medium typeface, with modifications to ensure maximum legibility. This font has a subtle futuristic feel, which aligns well with the brand's identity and product. For headers, Exo 2,a contemporary geometric sans-serif, is used to convey a technological and futuristic vibe while maintaining an elegant design. To contrast, the body text is in Quattrocento Sans, a classic, elegant, and readable typeface. It's warm and legible, making it ideal for small text. In the original design, the icon was in light blue, and the wordmark was in cool gray. In the reworked design, both the icon and wordmark are in cool gray to create a more consistent and dynamic logo.