Fysiotest.
Included
Brand strategy / Stationery design / Visual identity
The client
Fysiotest is a company that offers modern occupational health care. They provide a unique perspective with personalized guidance in nutrition, exercise, and other lifestyle factors, empowering each employee with knowledge, goals, and understanding to find balance in their increasingly stressful daily lives.The work
In the process of rebranding, the customer wished to maintain some elements of the original visual identity while reflecting Fysiotest's professionalism and modernity in the industry. The brand should also hint at the technical innovations used by Fysiotest in health assessments. I chose to retain the EKG line and the stable sans-serif font in the company name, albeit with some modifications to align with the new Fysiotest image. Incorporating a symbol alongside the company name in the logo adds a sense of trust and continuity.
The upward angle of the EKG line symbolizes progress, drive, and the pursuit of good health and well-being. The company name is written in Halis Rounded in two styles: Black and Book. This separation visually emphasizes the importance of nutrition, exercise, and continuous monitoring to provide the best possible conditions for their customers. The brand uses a geometric sans-serif typeface called Lato, which works for both headings and body text in Semibold and regular styles.