Elias.
Included
Brand strategy / Brand architecture / Brand messaging / Visual identity / Stationery design
The client
Elias is a studio specializing in creating tools for generating adaptive music for television and computer games, among other things. They've collaborated with major game producers and scriptwriters like Fares and EAN and have earned numerous awards for their tools and compositions.The work
The brand aims to mirror the adaptability of Elias' products, the vibrancy of the music they compose, and the inspiration of their founder, Kristoffer Eng. It conveys a sense of movement, life, excitement, joy, drama, and, of course, music. The logo is hand-drawn, and it's designed to tell a story. With a single line, the logo takes us through peaks, valleys, and curves, capturing a sound wave in motion.
For the brand's typefaces, we've chosen Raleway bold for headers and Roboto regular for the body. The primary brand colors feature a gradient of cerise and peach, radiating vibrancy and energy. These lively colors are balanced with classic white and black for a simple, timeless contrast.