Ekängen.
Included
Brand strategy / Brand architecture / Brand messaging / Packages design / Visual identity
The client
Ekängen is a fictional project developed during my education, aiming to rebrand and redesign itself within the premium market.The work
To emphasize the craftsmanship behind their products, Ekängen opts for a transparent label, allowing their jams to shine without overshadowing the product. Honesty, transparency, and genuineness are the core values of this rebrand. The logo's design is simple and clean, with a visual emphasis on "ek" over "ängen" to create a more exclusive impression, reminiscent of the well-known NK logo in Sweden. The brand name includes the year of establishment, enhancing brand legitimacy and trust.
The transparent label features white printing for the logo and product information, with the product's own color serving as an accent. The product's individual characteristics are the primary distinction between the various jams in the brand.