DNAMQ.
Included
Brand strategy / Brand messaging / Stationery design / Visual identity
The client
DNAMQ, a 21st-century futuristic autograph, allows you to bring your hero home with you, literally. Founded by Magnus Hedman, a beloved former professional soccer player, and Swiss chemist and professor Robert Grass, DNAMQ aims to purify DNA from our greatest heroes for us to take home. Their first offering includes Mikkey Dee's drumsticks, which promises to enhance your skills by holding the legend's life code in your hands.The work
The brand needed to strike a balance between daring innovation and B2B credibility and seriousness. The logo draws inspiration from the pattern of a DNA code, with letters flowing in waves and connecting to create a visually striking word image. The font choice for the brand is Raleway, with Raleway Black for headers and Raleway Regular for body text. Raleway's excellent readability and distinct variations between its styles makeit a versatile choice for both header and body text.
DNAMQ's color palette is understated and safe, featuring white and black, while a bold turquoise accent color adds playfulness and boldness to the brand. Patterns for the brand are based on the logo's waves and DNA code, further enhancing the brand's identity.